Monday, September 10, 2007

Futura In 'Royal Tenenbaums"

This is kind of old, but a friend of mine just recently did a research project on a movie director I love and I happened upon this.Mark Simonson Studio takes a look at the use of Futura and other typefaces in Wes Anderson's The Royal Tenenbaums. I've seen this movie many times, and never noticed the continuity of Futura use—am feeling like a chump. Futura is used for all direct Tenenbaum family associations, while typefaces like Helvetica are used for outsiders, as on the cover of Raleigh St. Clair's book Dudley's World.