Wednesday, April 18, 2007

No One Belongs Here More Than You



Miranda July, who you might remember from her film Me and You and Everyone We Know, has a book coming out in May, a collection of stories called No One Belongs Here More Than You. The book has a web site that's one of the most effective and creative I've seen in a long time.
It works because the story pulls you along so well; July's using the site's narrative to sell a book that is, presumably, chock full of the same sort of narrative. If you think the site sucks and quickly click away, chances are you're not going to like the book either...it's the perfect self-selection mechanism. The No One Belongs Here More Than You site is a lesson for web designers: the point is not to make sites that follow all the rules but to make sites that will best accomplish the primary objectives of the site.